ONline experience optimization
Your website has a variety of goals, and we want to ensure the user experience is crafted to encourage conversions. Our wealth of experience in design, development, testing and personalization quickly establishes baseline improvements for your site. We carefully study trends and benchmarks across industries, and most importantly we configure your data capture to provide deep insights into your audience so we can continue to provide engaging experiences that also meet the needs of your business.
PROCESS
We put your users first, but not without admonishing business needs. We create great websites by examining current user friction on the site and places the site is losing money or outcomes. Each project will have specific needs to solve for, but we always apply a design thinking approach.
Discover pain points and empathize with users and stakeholders
Gather and interpret quantitative and qualitative data
Ideate solutions based on findings and goals
Rapidly deploy enhancements to your site as prototypes to capture further data
Test continued and iterative optimizations to address new insights and evolving user needs
results
ARNETTE.COM
Oakley, Inc. asked us for a replatform and redesign of their Arnette brand website. We cut their operating costs by magnitudes of 10 by moving off Hybris, as a result of our research into the brand needs. Then, our design process examined their audience activity to create a user flow that complemented what user's were already expecting to accomplish and allowed them to achieve their outcomes rapidly. Our work doubled their online sales in the first year of the new site.
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Feature 3
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